Strategy

It all starts with a strong foundation. For us, that means truly getting to know our clients, their brands, and what drives them. We approach every project the same way. No matter how big or small. Smart strategy drives smart solutions.

Discovery + Interviews
Creative Strategy
Market Research
Competitive Analysis
Brand Audits
Customer Experience Strategy
Brand Strategy
Media Strategy

Brand
Development

The way you look. The way you speak. The way you make people feel. These are the foundations of your brand. Establishing a brand’s identity and maintaining a consistency of look and feel is the key to consumer brand love and brand loyalty.

Logo Design
Brand Voice + Messaging
Visual Identity
Brand Guidelines
Naming
Design Templates
Font + Color Exploration

Creating
Connections

Creating emotional connections with consumers is what our business is all about. It doesn’t matter if you're selling pizzas, developing real estate, investigating accidents, or installing insulation. The brand that connects is the brand that wins.

Campaign Development
Digital Advertising
Art Direction
Website Design
Copywriting
Printed Materials
Photography
Direct Mail
Broadcast Television
Package Design
Video Production
Environmental Design
Audio Production
Public Relations
Social Media
Sponsorships
Outdoor

What our clients
have to say

“What sets Fechtor apart is that they truly ‘get’ our company, our brand, our people. So, our relationship operates on a very high level. We present challenging objectives, and they bring their unique approach to brand expression that is dead-on who we are and how we want to connect with our customer.”

Donatos Pizza

Tom Krouse, Former CEO

“The Fechtor team took the time to listen and learn from many people to find the one true voice of our complicated company. They are able to drill down to the essence of who we are and help us define it. With this unified voice we are able to help stake that claim of who we are within our community. We are grateful.”

CAPA

Barbara Markus, Development Director

"Working with the talent at Fechtor is a lot like reading a good book that pulls you in from the first page. They quickly assessed the scope of our project and applied their considerable talent and creativity, resulting in an end product that we are both excited about and proud to use.”

Installed Building Products (IBP)

Alan Fermier, VP of Human Resources

"The team at Fechtor Advertising has an unequaled ability to transform mundane topics into intriguing ones, distill complex matters into something crystal clear, and turn forgettable subjects into unforgettable advertising."

Vorys

Rob Phillips, Chief Marketing and Business Development Officer

“We hired Fechtor because their own brand reflected our core values. They just 'get it.' Smart, engaging, thoughtful, and spot on work. I look forward to partnering with them again and would be happy to provide a recommendation to anyone considering hiring them.”

OSU Veterinary Medical College

Mary A. Spittler, Director of Marketing & Business Development

fechtor-testimonial-osu-veterinary-medicine

“We are pleased with our decision to work with Fechtor. The quality of the deliverables, project management and responsiveness to shifting needs has been excellent. And along the way, we enjoy the time we spend working with the Fechtor team!”

Skilken Gold

Tobi Skilken Gold, CEO

“Over and over, we hear that there is a buzz throughout the community, and it is positive, energized, and exciting. Our enrollment is up at least 20 percent in less than one year! And now, thanks to the branding work, we are a small local school with a national reputation.”

Columbus Jewish Day School

Dr. Tali Zelcowicz, Former Head of School

“Fechtor took the time to get to know our organization, and it shows in the marketing materials they produced. They helped us create a branding strategy which not only informed the production of our marketing materials, but also better helped us understand who we are and how to tell our story."

Franklinton Cycle Works

Jonathan Youngman, Former Executive Director

“The Fechtor team really dove in to understand our brand and uncover the nuances that make us unique. Their creative process led to fresh and entertaining concepts to promote our product offerings, and have resulted in top-notch television spots.”

KEMBA Financial Credit Union

Allyson Tate, Senior Marketing Manager

"Fechtor showed a genuine interest in my project, and helped me find the best way to connect with my clients. Fechtor's hard work resulted in a powerful marketing brochure that really touched me and the audience I was trying to reach. I remember feeling goosebumps when I saw the first draft!"

Disability Rights Ohio

Kristin Hildebrant, Senior Attorney

“The creative brilliance of Fechtor is unmatched. Rooted in strategy, the Fechtor team helped us find our ‘why’ and connect with our customers in a deeply personable and memorable way.”

Donatos Pizza

Carolyn Cullers Butler, Former Director of Brand Marketing

"Quirky, creative masterminds. The initial campaign Fechtor created for us perfectly embodied our persona. Then, the complete overhaul on our website brought our brand and aesthetic to life. Each member of the team brings vastly different expertise and the end result is cohesive and comprehensive to the brand."

Leo Alfred Jewelers

Kevin Laudick, Owner

We connect the dots.So the world connects with you.

Strategy

BrandDevelopment

CreatingConnections

What our clientshave to say

The result ofbest-in-class services:best-in-class work.

We connect the dots.
So the world connects with you.

Brand
Development

Creating
Connections

What our clients
have to say

The result of
best-in-class services:
best-in-class work.